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Thrifting in Brunei

By sarah gale

Thrifting became popularized in the late 2000’s in America and since, the culture has expanded to countries all across the globe. Unfortunately, the fashion industry has many unethical practices creating negative effects on the environment, making it one of the largest polluting industries. To be more specific, it contributes to 10% of the world’s greenhouse gas emissions. However, nowadays thrifting is considered to be trendy, especially amongst the younger demographic mainly due to the fact that it is a cheap alternative. Now more than ever, awareness regarding sustainability is at an all-time high with more students being exposed to positive alternatives to alleviate climate change. Saving money and the environment; Killing two birds with one stone!

The thrifting culture in Brunei took off in late 2020 and is ever-expanding with there being many small businesses and pop ups. The trend became popularized through social media platforms via influencers promoting sustainable fashion. ‘What Is Sustainable fashion?’ You may ask. According to the website Greendreamer, “sustainable fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly.” The reason why it is important to practice this is to decrease clothing waste as well as become more aware of the ethical implications that go into producing it. Luckily, Brunei doesn’t have any major pollution and wastage issues but it’s always good to start somewhere. 

As mentioned earlier, there are many places and small shops that people can visit to thrift  from in Brunei, but here are just some of the most popular ones:


They usually hold events where small businesses/thrift shops set up a stall


Open every Sunday with rows of stalls selling clothes and merchandise





There are also many individuals that sell their clothes online (thrifting can be used as a great source of income; Not only are you making money, but as well as saving the environment and helping the community!)

Maybe you could mention the names of some of the stores in each thrifting area or something :

To conclude, thrift shopping is a big part of the fashion industry and will continue to be for many years to come. As people become more aware about wastage and consumerism, they’ll be more conscious when buying new items. As for Brunei, the thrifting culture looks as if it will continue to expand with hopefully more stores opening up, promoting sustainability and the 3R’s (Reduce, Reuse, Recycle).

1. “When Did Thrift Shopping Become So Popular In The US? – 2Nd Ave. Value Stores”
2. “What Is Sustainable Fashion? (An Introduction And 3 Steps For Getting Started) — GREEN DREAMER”